Animology Puppy Love Shampoo is a mild shampoo that is best used on puppies from the age of 6 weeks or dogs that have more sensitive skin. The mild shampoo is still able to produce a deep cleaning action without stripping the coat of essential oils that help to keep the skin healthy. Built in conditioners & pro vitamin B5 also do wonders in improving the health, strength & condition of the coat.pH balanced for health skinperfect for more sensitive dogsfor use on puppies over 6 weeks oldInstructions for Use: Wet dog with warm water, rub in from the neck down, for best results leave lather on coat for approximately 5 minutes then rinse thoroughly with clean warm water (Repeat if necessary). Dry with a towel or hair dryer. Avoid contact with eyes, ears, nose and other sensitive areas. If this occurs rinse with water.IngredientsAqua, Sodium Laureth Sulfate, Cocamide DEA, Cocamidopropyl Betaine, Sodium Chloride, PEG-7 Glyceryl Cocoate, Polysorbate-20, Glycerin, Triclosan, Parfum, Panthenol, Citric Acid, Benzyl Alcohol, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Coumarin, Citronellol, Linalool, Geraniol, Amyl Cinnamal & Benzyl Salicylate.